For musicians

Pay per video or pay for views: which fits your song?

Understand the difference between commissioning a creator video and a campaign based on measured views.

Pay for a video

This route fits when you want to select a specific creator and agree on an idea, price, and deliverable. The parties settle the terms before an order for the work begins. Evaluate whether the creator fits your track and can make the format you want. Future view count is not the deliverable unless it is explicitly part of the agreed terms.

Pay for views

A views-based campaign has its own rules: rate, budget, per-video limit, and how results are checked. It does not replace commissioning a chosen creator. Before launching one, read how earnings are calculated and what a qualifying video requires.

Make the choice

If creator style and an agreed deliverable matter most, choose a creator and discuss a per-video offer. If you want an open campaign tied to measured performance, review the views-based campaign terms. In either case, budget using the actual rules of the format, not a viral-reach assumption.

Check current terms and available features on the specific offer or campaign page.

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