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For musicians

How to promote your song on TikTok with creators

A practical route from a finished track to creator videos: discovery, terms, and results.

Prepare the track

Choose a recognizable section of your song for a short video. Share the correct sound link and explain which part matters. Think about the formats that fit the music: dance, storytelling, lip sync, or a concept that feels natural to the creator.

Separate requirements from suggestions in your brief. A creator needs to understand the job, while their own style is often the reason you picked them.

Choose a discovery route

On IWBL, you can publish a track for free and let creators send offers with their prices and terms. You can also browse creator work, choose someone yourself, and send an offer. You can browse the catalog before adding a track; add it when you create an offer.

In practice

  1. Compare several creators using real video examples and fit with your song.
  2. Agree on format, price, and timing before accepting terms.
  3. Judge published work and available statistics separately from reach predictions.

Define the result

The deliverable is the agreed and published video. Views and engagement depend on the audience and the platform; they cannot be guaranteed in advance. Compare the work with your agreed terms, its execution, and the data available after publication.

Check current terms and available features on the specific offer or campaign page.

Explore IWBL for musicians