How to choose your price?

Your profile price is your offer to a customer for one video. Start with the performance of your regular videos, account for the work involved, and leave room to negotiate. You do not need the lowest price to win any order: the collaboration should work for both you and the musician.

Start with views, not followers

IWBL suggests $1 for every 400 average views per video as a starting benchmark. Divide average views by 400: 4,000 views suggests $10, 10,000 suggests $25, and 20,000 suggests $50. This is our negotiating guideline, not a verified average for the entire market or a promise of views.

Look at your last 10–20 comparable regular videos that have had enough time to collect views. Do not base your price on one viral hit. Compare the mean with the median: if one big result inflates the mean, a more typical figure may be a better starting point. Exclude purchased views or paid promotion results that will not recur in an ordinary post.

Followers help describe account size, but the customer is buying video production and access to your real audience. Two accounts with the same follower count can receive very different views. The price suggestion in your profile can differ from these examples: it uses the platform’s currently configured views-per-dollar benchmark.

What else affects your price

A regular video in your usual format is different from a complex production. Consider scripting, filming, editing, props, urgency, revisions, audience fit, and usage rights. If a customer wants to run the video as an ad, receive source files, or request exclusivity, discuss that before agreeing.

The views calculation is a starting point, not a mandatory price. Check what you receive after the IWBL commission: the price editor shows that amount. Account for your costs and any applicable taxes. Profiles with fewer than 10,000 followers have a platform maximum of $15 per video, even when the views calculation gives a higher figure.

Who orders videos

An independent musician usually promotes their own track and makes the decision directly. The budget may be small, but you can discuss the idea with the artist. Show how your format fits the music and offer a clear scope for a specific price.

A label works with artists and releases. It may run regular campaigns across several tracks, while comparing many creators and watching the cost of results. Labels often negotiate a lower price per video in exchange for volume or the possibility of repeat orders.

An agency manages promotion for its clients. It may select several creators and coordinate deadlines, budgets, and approvals. Like a label, an agency often negotiates prices and may bring repeat orders. Ask who approves the video and how many approval rounds the work includes.

A customer’s name or type does not guarantee future work. “We will send many orders later” is not a paid package. A discount for an agreed volume is easier to evaluate than one for an uncertain future. Start with one order or a small package and see how the collaboration goes.

How to negotiate

First clarify the number of videos, format, deadline, revisions, and usage rights. Then state your regular price and explain what it includes. Decide in advance on the lowest amount that makes the work worthwhile for you.

If the budget is lower, adjust the scope as well as the price: a simpler format, a more flexible deadline, or a discount for several specific videos. For example: “One video normally costs $25. For three videos in one agreed format over two weeks, I can offer $22 each, $66 total.” This is a negotiating example, not a required discount.

For a promise of future work, you can say: “The first video is at my regular price. If the result and process work for both of us, we can discuss the next package.” Do not agree to unlimited revisions or promise a guaranteed view count you cannot deliver.

Record the price, number of videos, deadlines, and agreed terms in the IWBL offer and conversation. Start filming after the order is paid. For a package, check the price per video, the total, and what you receive after commission.

When to change your price

Review several completed orders: the time spent, revisions, video views, and whether customers return. If demand is steady and results and quality improve, you can gradually raise your price. If offers are scarce, check your showcase, current statistics, and fit with the tracks first. Lowering the price does not solve every problem.

A practical starting point: take typical views, divide by 400, check profile limits, and review your income after commission. Choose a price at which you can produce one good video. Negotiate discounts for specific terms, and agree on long-term pricing after real experience working together.